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* **Optimize your Google Business Profile:** Your GBP is like your online storefront. Make sure it's accurate with up-to-date information, including your business name, address, phone number (NAP), hours of operation, and a compelling description.

* **Build local citations:** List your business on reputable online directories like Yelp, TripAdvisor, and industry-specific platforms. Consistent NAP information across all listings helps search engines confirm your business's credibility.

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